There are two things most people do when they get up in the morning. One is grab a hot cup of coffee. The other is to turn on The Weather Channel to see what the weather has in store for them. Playing off of these two rituals, The Weather Channel, Dunkin' Donuts and Al Roker all teamed up for the "Wake Up With Al" promotion.
Consumers who visited www.weather.com/wakeup from October 7 to November 24 could enter to win a $100 Dunkin' Donuts gift card. The co-branded sweepstakes entry page also reminded people to tune in weekdays at 6 a.m. to watch Al Roker and co-host Stephanie Abrams tell them whether it was going to be a raincoat or sunglasses kind of day.
"Waking up with Al Roker and Dunkin Donuts are both popular morning rituals. This is a great way to reach consumers who need to be alert and ready to go in the mornings and let them know about ‘Wake Up With Al,'" says Cynthia Ashworth, vice president of consumer engagement at Dunkin' Donuts, in a statement. "It's a natural fit – watch America's favorite weatherman while sipping America's favorite coffee, then visit www.weather.com for a chance to win."
The six-week sweepstakes was advertised via a 15-second TV spot on The Weather Channel. In-store displays including a life-size stand-up featuring Roker popped up at many of the nearly 6,000 Dunkin' Donuts locations. Online, banner ads appeared at www.weather.com. People who opted in to Dunkin' and Weather Channel databases received an e-mail blast trumpeting the limited-time gift card offer.
Shop For Products
