Many travelers feel that all hotels begin to look exactly the same after a while. This isn't the case at the chain of boutique Hotel Indigo properties. The hotel design uses the Fibonacci Sequence and the Golden Mean. These are mathematical principles found throughout nature in the growth spiral of sunflowers, pine cones and the nautilus shell (which happens to be the chain's logo).

Such attention to detail is applied to nearly every aspect of the chain, which encourages its guests to "Relax. Recharge. Be Inspired." To help with the inspiration, the chain offers haikus written on its menus, room advertisements, key cards, do-not-disturb door hangers, bar coasters and napkins.

One of the haikus reads, "Elegant Delight. Distinctive Flavors Linger. Rejoice in a Glass." This is a description of Clos Du Bois wine, which the hotel offers. Another reads, "Warm and Inviting. Soulful Melodies Delight. Download and Unwind." This haiku invites patrons to download Hotel Indigo's complimentary "Music for You" fall podcast featuring Holly Williams at www.hotelindigo.com/podcast. 

These fun little messages, written in three lines that usually consist of five, seven and then five syllables, are impossible to miss. They also appear on the in-room hotel directory and tabletop tent cards in the Phi Bar and Bistro/Phi Café area. With the exception of the last two items, guests are invited to take home the items as souvenirs, according to a company rep. 
There are 29 Hotel Indigo properties; 60 more are under development. The chain is owned by the InterContinental Hotels Group.