October was a good month for video game maker EA Sports. In Europe, it sold 1.7 million copies of FIFA Soccer 10 in one week, making it one of the fastest-selling sports titles ever. To rally U.S. fans, EA Sports hit the road armed with gaming kiosks and some cool prizes for players who sampled the soccer game.

Beginning on October 17 in Chicago, FIFA Soccer 10 was brought to 15 cities during a five-week tour. Two vehicles hit hot spots on both coasts. The custom-wrapped trucks held 13 TVs and featured the new, slimmer 120GB PlayStation 3. A full-time crew showed players how to use the 360-degree dribbling systems and all-new Virtual Pro that allows the player the chance to live out the fantasy of being a professional soccer player.

Major League Soccer star Cuauhtemoc Blanco of the Chicago Fire, one of three athletes featured on the cover of the game, was on hand to celebrate the game's kickoff at a launch party on October 19. He held an autograph session and participated in an in-store tournament. The tournament winner received a 42-inch Panasonic HDTV. 

The tour, which included free handouts like posters and T-shirts for game players, concluded November 22 in Las Vegas. "The EA Sports FIFA Soccer 10 tour is an integral part of the overall marketing campaign, as it provides consumers with the opportunity to experience the game in a fun and engaging environment," says Darren Lachtmen, director of business development for rEvolution, the tour's creator. "EA Sports FIFA Soccer 10 has the potential to be the highest-rated sports game of all time, and we are confident that providing a unique and memorable opportunity to play the game will drive consumers to purchase."